Digital Bank Launch
From $0 to $4.6B in Year 1
Julie Barsamian
I design the systems behind complex businesses: connecting media, CRM, product, and data so strategy actually reaches the customer. Fifteen years across healthcare, financial services, technology, and agriscience.
$4.6B
Digital bank launch, Year 1
$1.4B+
Portfolio led through a landmark agency consolidation
15+
Years leading strategy across complex industries
01 / Selected work
Four projects, one through-line: orchestration.
Healthcare Transformation
Moving healthcare sales from products to solutions
Pfizer Agency Consolidation
An integrated operating model across a $1.4B+ portfolio
CRM as Portfolio Intelligence
Launching a new therapy without cannibalizing an existing one
02 / Resume
Experience
SVP Group Strategy Director
SVP, 2023–2025 · VP, Group Strategy Director, 2021–2023
- Led customer, growth, and commercial strategy across major brand portfolios, including a $1.4B portfolio for a Fortune 100 client.
- Built and led a 15-person interdisciplinary strategy team spanning brand, customer engagement, and experience.
- Founded a Customer Experience & Engagement Center of Excellence, setting the operating model, frameworks, and tools used to scale customer-led growth.
- Drove the shift from campaign-based marketing to integrated, platform-led engagement across media, CRM, product, data, and experience teams.
- Delivered AI-enabled solutions inside complex, regulated environments.
Director, Customer Engagement
Director, 2019–2021 · Associate Director, Engagement Planning, 2016–2019
- Led the launch of a direct-to-consumer digital bank: $500M in new balances in the first month and $4.6B in deposits within the first year.
- Led customer strategy, product growth, and go-to-market work across technology, financial services, healthcare, and agriscience.
- Built adoption and growth strategies for enterprise SaaS products, segmenting customers by maturity to expand product use.
- Co-led enterprise digital transformation for Philips Healthcare and launched a telehealth platform for Hospital for Special Surgery.
- Senior Strategist, space150 2015–2016
- Digital Marketing Strategist, ThomasNet 2014–2015
- Marketing Manager, Blue Fountain Media 2012–2014
- Co-Founder, Juniper 2011–2012
Education
UC Berkeley
BA, Political Economy
2003–2006
Expertise
- Customer Experience
- Go-to-Market Strategy
- Growth & Commercial Strategy
- Ecosystem Orchestration
- Product & Platform Innovation
- Cross-Functional Leadership
- Operating Models
- Data-Informed Decisions
- AI & Digital Transformation
- $1.4B+ Portfolio Management
03 / Contact